Instagram has a lot to answer for – roughly 90% of my procrastination, for one thing – but one of its great benefits is that it helps us come across people and brands that you would otherwise never discover. One such brand is Bare Vintage, and such people are its founders, Lauren and Gus.
Bare is an independent retailer of handpicked vintage clothes. Available on their website, as well as on social shopping app Depop, Bare’s ever-changing collection offers pre-owned branded and designer picks. A selection of one-offs, their aesthetic lands comfortably in mid 90s sportswear territory, alongside the occasional kitsch pop culture find.
Imagine the coolest person you’ve ever met was selling all of their clothes on eBay and you’d be somewhere close to what Bare Vintage is. Fittingly, that is basically how the brand got started.
“When we began we had no idea what it would become, we were just selling some of Gus’s vintage pieces that wouldn’t fit in our tiny apartment!” admits Lauren. Two years on, it’s safe to say that things have taken off, though not without difficulty.
“The biggest challenge has been trying to find time… We both work full-time, and everything we’ve done for Bare has been evenings and weekends. It’s our dream to be able to pursue it full-time eventually and have the time to try and focus on all the projects that at the moment are just ideas.”
Aside from expected streetwear/vintage fodder Reeboks and Nikes, the Bare collection is also littered with names like Ralph Lauren and Tommy Hilfiger – the quintessential duo of preppy turned sporty turned hip-hop turned vintage style.
“Every single item we sell is hand picked,” they announce proudly. “When we choose an item, we ask ourselves ‘Would we use this piece in a photo shoot?’ which keeps the standard high. A piece has to be great quality, unique design and you shouldn’t want to put it down!”
I had the pleasure of visiting their pop-up shop in Manchester a few weeks ago to take a look at their collection first hand. For the London-based brand, it was their first venture up North, but any apprehension was unfounded as the response was unequivocally positive.
“We are both still absolutely amazed at the turnout we had at our Manchester pop up,” Lauren and Gus confess. “There was a real sense of community up there and we can’t wait to come back again!”
The event took place at The Grey Shop, housed in Jutah Studios – a boutique streetwear space in Manchester’s Northern Quarter (past readers will know I’m a big fan of the Northern Quarter). Over some pulsating beats and a few gin and tonics (clear liquids only to minimise damage to the clothes in case drinks spill during particularly passionate skanking), I had a peruse of the collection.
Two standouts for me were a couple of varsity jackets – one in a golden hue and the other a Lakers branded number in mustard yellow. Definitely not for the faint-hearted, I quite enjoyed the obnoxious yet undeniable cool of the pair.
So, what’s next for Bare Vintage? I ask.
“Our next pop up is 25th – 26th of this month (August) in Birmingham! Neither of us have ever been to Birmingham, so it’s another adventure for us. We plan to host more events across the U.K. and beyond, so keep an eye out.”
A good place to keep an eye on Bare Vintage is on Instagram where they post choice items and snaps from their photoshoots. Having already amassed just under 15,000 followers however, you might have to join the queue.